Recipe AI
AI-generated recipes based on user favorite chefs
consumer appagentic workflow
MVP Design + Execution + appstore business profile and payment handling
2025
Projects
Production work focused on measurable product outcomes.
Delivery across AI, mobile, and web commerce for founders and teams operating from Lebanon to the UAE and across MENA.
Yalla Return
Returns workflow product shipped for teams operating across the UAE and Lebanon.
start-upcomputer-vision
User facing app, feature flags for communities, feed building
2023
Relist
Bidding platform for reclyable merchants
operationsbidding-platform
User facing mobile app for a modern bidding platform
2025
We Design Beirut
Mobile app presence for a Beirut-based creative and discovery experience.
ioscity guide
Shipped a branded mobile experience tailored for Beirut discovery and engagement.
2025
Lebanese Business Council
Member-facing mobile app for a Lebanese business network in the UAE.
communitymembership
Delivered a mobile touchpoint for events, updates, and member engagement.
2025
The Fiona App
AI-guided mobile product concept focused on a sharper consumer app experience.
aiconsumer app
Shaped the product direction and mobile-ready brand surface for an AI-assisted app.
2025
Tadweer Rewards
Rewards-based mobile app supporting recurring user engagement and retention.
rewardsios
Delivered a mobile loyalty touchpoint designed around repeat usage and rewards flows.
2024
Frezha
Mobile product for a cleaner booking and discovery flow in the GCC market.
bookinggcc
Built the app foundation around a fast booking experience for mobile users.
2024
Sioufit
Performance-first web storefront with conversion-focused product pages and clean merchandising.
e-commerceconversion
Landing page for a new and upcoming gym
2024
Basset Flowers
Commerce experience tailored for catalog-heavy floral purchasing and local fulfillment operations.
e-commercecatalog
Delivered a stable storefront and simpler order-management operations
2023
Smarkk
Brand-led web presence designed to communicate a sharper product and service story.
brand sitepositioning
Delivered a clearer digital surface for presenting the brand and its offer.
2025
Culinary Innovation Labs
Web presence for a culinary concept focused on innovation, experimentation, and storytelling.
brand sitecontent
Built a focused web experience that frames the concept with stronger brand clarity.
2026