Step 1
Audit and scope
Clarify outcomes, constraints, and opportunities before implementation.
Based in Lebanon • Shipping Across MENA
Building AI apps and automations that teams can trust in production.
I help founders and product teams in Lebanon, the UAE, and across MENA GCC ship modern AI workflows, mobile apps, and scalable web products without unnecessary complexity.
How I Work
Structured delivery with fast iteration, clear ownership, and practical architecture decisions.
Step 2
Build and validate
Ship quickly in thin slices with measurable feedback loops.
Step 3
Stabilize and scale
Harden workflows, reduce risk, and improve team velocity.
Services
AI, mobile, and web delivery for product, platform, and operations teams across Lebanon, the UAE, and MENA.
AI Product Engineering
Design and ship agent-powered products with production-ready workflows.
- - Automation architecture
- - Workflow design and orchestration
Mobile Apps
High-quality iOS and Android experiences built for product velocity.
- - React Native app development
- - API and backend integration
Ecommerce and Web Development
Landing pages, ecommerce stores, and full-stack web applications.
- - Landing page systems
- - Ecommerce storefront implementation
Stack and Tools
Core technologies and platforms I use to build AI products, mobile apps, and production web experiences for Lebanon, UAE, and MENA GCC teams.
Featured Projects
Featured delivery across AI products, mobile apps, and web commerce work for teams in Lebanon, the UAE, and across MENA.
Yalla Return
Returns workflow product shipped for teams operating across the UAE and Lebanon.
start-upcomputer-vision
User facing app, feature flags for communities, feed building
2023
Relist
Bidding platform for reclyable merchants
operationsbidding-platform
User facing mobile app for a modern bidding platform
2025
We Design Beirut
Mobile app presence for a Beirut-based creative and discovery experience.
ioscity guide
Shipped a branded mobile experience tailored for Beirut discovery and engagement.
2025
Lebanese Business Council
Member-facing mobile app for a Lebanese business network in the UAE.
communitymembership
Delivered a mobile touchpoint for events, updates, and member engagement.
2025
The Fiona App
AI-guided mobile product concept focused on a sharper consumer app experience.
aiconsumer app
Shaped the product direction and mobile-ready brand surface for an AI-assisted app.
2025
Tadweer Rewards
Rewards-based mobile app supporting recurring user engagement and retention.
rewardsios
Delivered a mobile loyalty touchpoint designed around repeat usage and rewards flows.
2024
Basset Flowers
Commerce experience tailored for catalog-heavy floral purchasing and local fulfillment operations.
e-commercecatalog
Delivered a stable storefront and simpler order-management operations
2023
Smarkk
Brand-led web presence designed to communicate a sharper product and service story.
brand sitepositioning
Delivered a clearer digital surface for presenting the brand and its offer.
2025
Culinary Innovation Labs
Web presence for a culinary concept focused on innovation, experimentation, and storytelling.
brand sitecontent
Built a focused web experience that frames the concept with stronger brand clarity.
2026
Latest Writing
Notes on AI products, frontend execution, and systems thinking.
2026-03-15
Struggle of the mid level dev in the AI era
Read article2026-03-01
From feature idea to AI MVP in two weeks
A practical scope framework for shipping AI features fast without cutting reliability.
Read article2026-02-14
Automation that does not break operations
How to implement production automations with explicit ownership, retries, and auditability.
Read articleContact
Have a product challenge worth solving?
Share the context, constraints, and timeline. I usually respond within one business day to teams in Lebanon, the UAE, and across MENA GCC.